I'm a Music Marketing Strategist and Artist Developer with eight years working across Mexico, the UK, and Spain, inside major labels and independent ecosystems.

I'm a Music Marketing Strategist and Artist Developer with eight years working across Mexico, the UK, and Spain, inside major labels and independent ecosystems.

I work at the intersection of artist psychology and audience psychology, understanding what makes an artist singular and what makes an audience feel something, and build a strategy from that point.

I believe the most powerful strategy already exists inside the artist. My job is to find it, build it, and activate it.

I perceive music as colour, movement, and space which allows me to translate it into something visual and physical. Experiences that audiences don't just hear, but inhabit.

Currently based in Madrid. Co-developing Altered Space Studio, the next scale of the same approach.

ABOUT ME

ABOUT ME

The most powerful strategy already exists inside the artist. Let's find it.