MUSIC MARKETING · ARTIST DEVELOPMENT · SENSORY WORLD-BUILDING

I create marketing strategies rooted in artist identity, built through sensory experience.

AREAS OF EXPERTISE

AREAS OF EXPERTISE

Artist Identity & Narrative Development

Artist Identity & Narrative Development

Marketing Strategy

Marketing Strategy

Sensory World-Building & Fan Experience

Sensory World-Building & Fan Experience

DSP & Digital Growth Strategy

DSP & Digital Growth Strategy

ABOUT ME

I work at the intersection of artist psychology and audience psychology — understanding what makes an artist singular and what makes an audience feel something — and build a strategy from that point.

Eight years of experience working in different areas of the music industry in Mexico, the UK and Spain. Currently based in Madrid and co-developing an immersive sonic-visual experience studio — the next scale of the same approach.

I work at the intersection of artist psychology and audience psychology — understanding what makes an artist singular and what makes an audience feel something — and build a strategy from that point.

Eight years of experience working in different areas of the music industry in Mexico, the UK and Spain. Currently based in Madrid and co-developing an immersive sonic-visual experience studio — the next scale of the same approach.

The most powerful strategy already exists inside the artist. Let's find it.

The most powerful strategy already exists inside the artist. Let's find it.

ALEJANDRA MILLAN